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Settlement in Four Loko Lawsuit
The maker of the alcoholic beverage Four Loko has reached a settlement in a lawsuit launched by 20 state attorneys general and the city attorney of San Francisco.
Phusion Projects, LLC was accused of marketing Four Loko to underage drinkers and promoting binge drinking. The company denies the allegations, but agreed to make changes to their marketing efforts, the Boston Globe reported.
Those changes include no longer promoting binge drinking, no longer using models younger than age 25 who appear younger than age 21, and no longer advertising the drink on college campuses, except in retail locations.
Phusion will also pay $400,000 to cover the states’ investigation costs, the Globe reported.
The settlement was reached with the attorney generals of New York, Arizona, Connecticut, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Mississippi, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, and Washington, and the city attorney of San Francisco.
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